Reach the right people
Organise contacts and deliver relevant campaigns.
Explore the WayConnect platformEvery conversation.
Every conversation.
Every opportunity.
Connected.
Turn customer conversations into coordinated action. Bring messaging, CRM, automation, payments, and people operations into one workspace built for the way your team works.
Customer growth toolsComplete HRMSConnected workflows
Built around your daily work
MarketingSalesSupportOperationsPeople teams
One platform. A complete journey.
Less catching up.
More moving forward.
A campaign starts a conversation. A conversation becomes a lead. A follow-up moves the relationship forward. WayConnect brings the tools and context for each next step together.
01 02 Make the connection
Respond together with customer context close by.
03 Build the relationship
Own the next action, meeting, and payment.
04 Keep work in sync
Coordinate your people and understand the activity.
Messaging & customer conversations
Start with a message.
Stay for the conversation.
Give marketing and support a connected way to reach customers, respond thoughtfully, and keep the relationship moving.
WhatsApp campaigns
Relevant reach.
A clearer response.
Prepare targeted campaigns with organised contacts, approved templates, and a schedule that fits your customer journey.
Campaign workspace
AudienceSaved customer segment
MessageApproved WhatsApp template
TimingYour campaign schedule
Build audiences you can reuse
Import contacts, add custom fields and tags, and organise the segments that matter to your business.
Know what happened after sending
Review delivery, reads, replies, and failures with recipient-level details for your next campaign.
Shared team inbox
More channels.
The same shared context.
Bring connected WhatsApp, Instagram, and Messenger conversations into one queue with clear ownership and a useful customer history.
WhatsAppInstagramMessenger
A conversation your whole team can follow
Assigned ownerCustomer detailsInternal context
Make handoffs feel seamless
Assign conversations, share supported notes and tasks, and keep the next person informed.
Respond with useful assistance
Use AI-assisted WhatsApp drafts and linked lead context, with messaging tools suited to each channel.
Illustrative lead journey. Configure stages around your sales process.
CRM & lead operations
Every lead deserves
a clear next step.
Bring enquiries into a pipeline your team can act on. Keep the source, owner, conversation, and follow-up together from first interest to the next milestone.
Capture interest from your existing channels
Connect Meta and Google lead forms, spreadsheets, website forms, email workflows, and marketplaces including IndiaMART, Justdial, and TradeIndia.
Make ownership and progress visible
Customise pipeline stages, assign leads, set priorities, and follow the activity timeline without piecing together scattered updates.
Connect follow-ups to the bigger picture
Schedule Google Calendar appointments and WhatsApp reminders. Send mapped CRM outcomes for eligible Meta leads through Conversions API.
Thoughtful automation
Give repetitive work
a better way forward.
Guide routine enquiries through structured chatbot journeys. Give your team AI assistance for replies. Keep a clear path to a person whenever the conversation needs one.
01 / Guide
Build a useful customer journey
Connect triggers, questions, answers, branches, and handoffs in the visual chatbot builder. Preview the flow and resolve validation issues before activation.
Visual flow builderQuestions & branches
02 / Assist
Make a good reply easier
Draft WhatsApp responses using recent conversation context and trusted website knowledge. Give the assistant instructions, then review its suggestions with your customer in mind.
Contextual draftsTeam review
03 / Connect
Extend the next step
Use downloadable n8n templates for lead assignment and follow-ups. Configure them in your own n8n instance with the credentials and workflow rules your business needs.
n8n templatesYour workflow rules
Beyond the conversation
The practical details.
Already part of your workspace.
Customer collections, SMS communication, and workspace rewards each have a place in WayConnect, with the records to keep your team informed.
Collect with your payment provider
Create payment links and follow customer collection status through your connected account. Review payment updates and reconciliation in your dashboard.
RazorpayCashfreePayU
Explore payment connectionsAdd SMS to your communication
Connect MSG91 for approved templates, personalised broadcasts, scheduling, and delivery reports. Keep your sender, templates, and provider balance in view.
MSG91TemplatesDelivery reports
Explore SMS integrationKeep your rewards in view
Share your workspace referral code, follow qualifying activity, and review earned points. Redeem eligible rewards to your wallet under the current programme terms.
Referral trackingRewards ledger
See how referrals workWorkforce & HRMS
Behind every customer.
A team that makes it happen.
Give people operations a home alongside customer operations. Manage the everyday details of employment, time, and payroll through one connected workforce suite.
Keep employee information organised
Bring together employee profiles, teams, managers, documents, recruitment, and assigned assets.
Plan time with a clear team view
Coordinate attendance, shifts, leave approvals, holiday calendars, and configured location-based check-ins.
Connect pay to the work behind it
Configure payroll inputs and salary components, review overtime and advances, manage reimbursements, and give employees access to payslips.
Explore workforce & HRMSIncluded HRMS capability
Illustrative workforce view. Configure your team’s policies and permissions.
Analytics, integrations & developer tools
See what is happening.
Connect what comes next.
Bring your existing tools into the workflow and keep the activity visible. From campaign reporting to webhook delivery, give your team a clearer view of the work.
Understand campaign and lead activity
Review delivery and engagement, campaign performance, connected Meta ad data, and the sources bringing enquiries to your team.
Keep connections healthy
Find setup issues, failed activity, and reconnect alerts. Follow lead intake, CRM changes, automation, and message events in the timeline.
Build with observable developer tools
Use scoped API keys, supported event webhooks, a test environment, request logs, and delivery history to connect your systems.
Your connected workspaceDeveloper tools
A clearer path from setup to operation
Configure a connection
Scoped API keys and supported events
Test your workflow
Test keys, reference, and API explorer
Follow the activity
Request logs and webhook attempts
Review performance
Usage, errors, and connection health
APIWebhooksn8nGoogleMetaMicrosoft
Security & administration
A growing team.
Clearer control.
Give people the access they need, keep responsibilities visible, and manage your workspace with practical administrative controls.
Roles & permissions
Control access to modules, records, and actions across your teams.
Workspace boundaries
Keep brands, memberships, channels, and operational context scoped.
Reviewable activity
Follow important actions, access changes, and integration events.
Billing & usage
Review plans, invoices, wallet activity, and workspace capacity.
The feature library
The details behind
your everyday work.
Explore each capability in more detail. Select a category to see the tools and workflows available across the WayConnect platform.
Explore by capability
01 / Campaigns & contacts
Make every message more relevant.
The tools to organise your audience, prepare your message, and understand what happens after you send.
- Campaign planning
- Choose contacts or a saved audience, select a WhatsApp template, map personalisation fields, and review the campaign before launch.
- Scheduling & send controls
- Send immediately or schedule a future campaign. Review campaign state and recipient-level outcomes as provider updates arrive.
- Template management
- Create marketing, utility, and authentication templates, manage languages and variables, and follow Meta approval status.
- Contact directory
- Import and maintain customer profiles with phone numbers, custom fields, tags, source information, and conversation context.
- Audience segmentation
- Build reusable audiences using contact fields and tags, then select the group that fits each campaign.
- Delivery & engagement
- Review sent, delivered, read, failed, and reply events. Inspect recipient failures to understand where follow-up is needed.
Capacity, automation depth, and connected-provider requirements vary by plan and setup.
Compare plans & capacityA little more clarity
Good questions.
Helpful answers.
Get to know the platform, how the pieces fit together, and what to consider for your team.
Start with your team size, messaging volume, and automation needs. WayConnect’s customer growth platform and HRMS are included capabilities; plans control capacity and automation depth. Compare the current pricing page for usage limits and charges. Connected services such as Meta, MSG91, and payment providers may have their own fees.
Make room for your next chapter
Bring your customers
and your team closer.
Start a workspace, explore the product, or map out your customer journey with our team.